When Topshop made its entrance on the West Coast of the United States, the British retailer strategically placed its newest flagship at The Grove, a popular Los Angeles fashion destination. The architect developed a program of distinct stage-like settings for each product line, ranging from limited edition to primary lines, creating small departments within the store. Like the lights on a fashion runway, a custom skylight showcases the expansive shoe collection and streams natural light deep into the store. The TOPMAN space co-located within TOPSHOP for the first time stands out with an edgy, masculine elegance consistent with the merchandise.